It is a FemDom site that features girls dominating men in a fun way - From their point of view. The men, on the other hand, love to be degraded and used.
Well, American Mean Girls may not be about a fetchin' high school clique, but it does feature fierce Dommes (or Princesses as they like to be called) exerting dominance over male slaves with foot and boot worship, percussion play, humiliation and slave training.